Sketchers encourage Varieties, Energetic and Positive. The design started with the angle of its logo (the fonts tends towards the right), it represents the sense of go running on your own life. Both the wall units and island furniture can be easily manipulated to different display levels and different directions, therefore, it creates more visual display styles fulfilling varieties of promotional topics during the seasons. Besides, posters behind the shelving unit provide opportunity for presenting different functions for shoes as well.