Li-Ning Flagship Store

Sport Retail

Shanghai(China)
1600m2

Li-Ning Sport Store is one of the most famous sport store in China which founded by the Chinas legendary gymnast   Mr Li Ning. Therefore the design concept of this store is closely related to GYMNASTICS. The GESTURE & POSTURE of the gymnast is translated into some design elements and expressed in different parts of the store. The 2 main elements about the MENs MUSCULAR POSTURE & the WOMENs FLOATING GESTURE is transformed into the Mens, Womens sections & other parts through out this 4 storey flagship store.